Netria simplifies client management

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Netria is a joint venture between BroadSoft and Vonair that focuses on helping carriers simplify client management and client service deployment in network-based environments.

Netria Client Management Systems
Traditional voice services have become commoditized. To be competitive, service providers must lower the cost of their operations, while simultaneously increasing the value of the services they offer to the end user. Moving to a single converged service network, carriers can reduce network operational expenses, while at the same time enabling the deployment of higher value services. A key component of delivering new value to the end user is the client, both physical phones and PC-based softphones. Unlike a traditional POTS phone, these new multi-function clients couple voice, video, and data services into a single user-friendly terminal. New client capabilities enable new products and services, which in turn provide new revenue streams for the operator.

However, there are hidden costs to deploying this new network, and they are found in the end users' clients. The clients can be more difficult to activate and install, which leads to higher customer acquisition costs. After deployment, the clients may need to be upgraded, which leads to higher maintenance costs. Without the proper infrastructure, troubleshooting and support can also be very time-consuming and expensive. To minimize these costs, service providers must have a solid client management plan in place before they roll out their service.

Netria develops client management solutions for IP-based service providers. The Netria Client Management System (CMS) simplifies the management of end-user terminals, such as IP phones, PDAs, mobile clients, gateways and softphones. The Netria CMS provides:

• Automated Provisioning and Activation: reducing the cost of both acquisition of the customer and initial deployment of the client
• Integrated Service Configuration: reducing the maintenance cost of moves, adds and changes
• Software Management: reducing the cost of maintaining and supporting client upgrades and fixes
• Monitoring and Reporting: reducing the cost of troubleshooting customer calls, while at the same time simplifying the tracking of service level agreements

In an IP Multimedia Services (IMS) network, end-user services may be hosted on one or more application servers in the IMS core. This hosting is transparent to the user, however. To the user, the client is the service. The Netria CMS is designed to provide seamless delivery of multiple services from different network-based application platforms through a single end-user client.

The Netria CMS works with leading service delivery platforms in the industry such as BroadSoft's BroadWorks VoIP application platform. With a rich set of APIs, the CMS can be easily integrated with other application platforms.

With the Netria CMS, the service provider can completely control the clients deployed in the network. Once in control, the service provider can then leverage the CMS to enable differentiated data applications. By reducing costs and increasing value ultimately the CMS improves the operator's bottom line - profitability.